Explainer videos are changing the rules of marketing, more and more organizations are now investing in video marketing. Latest stats on Video marketing are a real eye-opener and shows the urgency why businesses need their customized explainer videos.
Videos on homepage plays a great role in increase of visitors average time spend on website. Businesses without videos lack this opportunity to have engagement and interaction with the site visitor and receive elevated bounce rate on their site.
Sites with explainer videos about product or service make visitors stay long on the websites. Visitors engage more with the business offerings and get more confident for the brand while doing their actual purchase decisions.
Video is most watched, liked and socially shared content form on web. Businesses have incorporated video marketing strategies in their brand plans and consistently creating creative content to engage and retain the customers.
To elevate the engagement businesses need creative marketing videos that are modern, interesting and facilitate the buying process.
Video marketing is the perfect opportunity to connect with the audience, turn their heads and drive them towards loyalty.
Video CTA or call to action is created in the form of clickable button which pops in between video slides at strategic time intervals, or can be permanently visible throughout the video or be presented at the end of the video.