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Video CTA or call to action is created in the form of a clickable button that pops in between video slides at strategic time intervals or can be permanently visible throughout the video or be presented at the end of the video. Video CTA helps businesses to convert a viewer into a lead for the sales team. In general, do you remember whenever watching Youtube videos small button type pops up as a reminder to subscribe, like, comment, download and if interested viewer performs a certain action on those buttons.
Video Call to action buttons encourages viewers to perform some action.
Call to action buttons takes the viewer a one step further towards the business goal. "Click on this button and our representative will reach you back". Video Call to action button is a good way to nurture the lead generation process for any business.
Think like this If any viewer is watching your product video and he watched till completion. The video was really interesting and engaging, the viewer was also interested in the product or service but due to no video CTA button he was not able to contact you or perform final action, thus potential lead lost. A clear and compelling call to action button leads the viewer to do something which is the ultimate objective of the created video "i.e. performing action".
Choosing the right video call to action depends entirely on the business goals and objectives. No specific call to action suits all the business needs but in the field of creative marketing and sales there are some proven and time tested call to action buttons you can choose to include in your next marketing video.
Here are few creative Call to Action buttons which can be embedded:
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Video viewership is at a boom and as per future predictions, it will grow at a fast pace. With high speed internet and smartphones people are spending most of their time on video platforms.
More than 500 million hours of videos are watched on YouTube every day.