From the centuries businesses are luring customers for their products or services with infinite communication means. Businesses to stay growing need loyal and repeat customers, so to maintain the loyalty businesses have to communicate with the customers in innovative ways and offerings. In modern times there are various means of marketing to stay connected with customers like Videos, emails, SMS, subscriptions, ads and so on.
As per new trends, it is researched and proved that customers want that marketers reach to them in new communication ways and they want to have more information about the brands and their products before doing their final purchase.
As per new trends, it is researched and proved that customers want that marketers reach to them in new communication ways and they want to have more information about the brands and their products before doing their final purchase.
Nearly 50% of internet users look for videos related to a product or service before visiting a store.
Source: (https://www.hubspot.com/marketing-statistics)
Marketing videos are showing great potential in maintaining the rhythm with modern communication ways and enhanced customer engagements. Customers are interacting more and more with the brand videos and if like they are sharing them on their social platforms.
64% of consumers will make a purchase after watching branded videos on social platforms.
Brand-specific marketing videos are helping customers with more information and customers are getting satisfaction in their minds that the brand they have chosen for their needs requirement is best.
Videos are dominating the marketing content and to retain the valuable customer businesses are creating customized video information for the specific group of customers. The consistent approach and creative video storytelling are generating value benefits to the customers and potential clients.
To elevate the engagement businesses need creative marketing videos that are modern, interesting and facilitate the buying process.
Nowadays videos can be created with certain value propositions like:
Nowadays videos can be created with certain value propositions like:
- Emotional videos
- Informational Videos
- Storytelling videos
- Interactive videos
50% of consumers want to see videos from brands, more than any other type of content.
Source: (https://blog.hubspot.com/marketing/video-marketing)
If the product provides value to the customers and businesses comes with great communication ideas to retain customers, then loyalty is automatically generated. High-quality video content with a great story behind the message communicated, are liked and shared collectively. Videos can create social media ripple that leads to more customers, more business and more loyalty to your brand.
Video marketing is the perfect opportunity to connect with the audience, turn their heads and drive them towards loyalty.