Lovely african couple using digital tablet while cooking vegetarian meal, copy space
In the world of the internet, it is very hard to convince the customers of single-brand loyalty. Customers are getting more and more knowledgeable and always searching for the best value their money can buy. Even before doing their final purchase, customers are searching for more information and reviews about the product. It is very important for businesses to educate their existing and potential customers with the latest business offerings and campaigns.
Video marketing is the highest growing communication platform and consumers are digging the promotional videos on video platforms like Youtube. Businesses need specific videos for their brand like testimonials videos, tutorial videos, offering videos, informational videos, so that target customers can be rightly fed and buying decisions are maneuvered in favor of the brand.
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.
Education brings confidence to everyone and gives a self-boost to the customers that his investment in your brand is his best decision.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
Visuals are processed faster and stay in the memory for long term. Customer loyalty can be won by building confidence in his mind for your brand and videos are proving real in that strategy.
Studies have shown that customers are changing their viewpoint for brands that they were using for years due to a lack of information and communication from the brand. Just before buying the product online or from the counter they are giving their final last-minute video searches to check whether they are taking the right decision or not. Short videos addressing specific customer problems are getting more and more views and are helping in more matured leads and conversions. In the severe competition, it is getting tough to beat the competition. Acquiring and retaining customers needs special strategies based on customer requirements and videos are playing a decisive role in achieving that.
Win customer's confidence to bring confidence in your brand.