Marketing videos are the popular message format on the web and every business is busy writing video scripts for their products and services to make an explainer video which will create high engagement and conversions. A great deal of time, energy and mind is put together to create a successful marketing video and need extra care while publishing on the web. Before publishing your marketing video on the web, businesses need to check the following points so that they qualify for all major web hurdles beforehand which other businesses have faced in the past.
- Produce videos with short length
Don't beat around the bush, Viewers want crisp and concise information. Feed him the information which he wants and divide your content into specific topics to make them short and more engaging. Explainer videos should be a maximum of 100-200 seconds time duration (i.e. 1 to 3 minutes).
Videos under two minutes long get the most engagement.
Source: (https://wistia.com/learn/marketing/optimal-video-length) - Optimize video for web
The created video can be produced in different file formats like MP4, MOV, WMV, FLV. But for universal playability on every device possible. MP4 is considered as the best quality for uploading the video file. MP4files are moderate in size, high quality and with fewer playback issues. Without compromising the video quality, consider uploading videos with small file sizes on the web, for better sustainability and user experience.
4 out of 5 users will click away if the video stalls while loading
Source: (Google) - Create a Headline
Write a short headline that will describe your video and persuade your potential viewer to open your business marketing video. Punchy headlines play a great role in customer attraction and chances of video watching increase. Headlines create excitement in the viewers' mind and well-scripted video storylines entice them to take prompt actions related to the brand. - Add CTA / Call to action Button
Video Call to action buttons encourages viewers to perform some action which will help your business grow. Embed CTA where it is needed on the video slide or at the end of the video. A gentle reminder to subscribe, register, contact or connect with us can give businesses much required leads to achieving their business goals. - Where to host
Business needs video tutorials, promotional videos for their customers, partners, employees as a medium of marketing communication. With the growing business, video library and marketing media also grow with time. Due to heavy video file size, websites suffer slow load time and severs are affected, so it is not feasible to upload every video on the company website. There are certain video hosting platforms like Youtube that help businesses to post videos for free on their platform. Businesses can easily host all their video libraries on Youtube and then embed Youtube links on their business websites.
Be smart while writing the script, address the specific issues at a time, proofread your video script before going to final production and keep them short for better engagement.