The video script is the basic flow of your narrative that will drive the storyline and create excitement, inspiration, and emotions until the end.
It's a foundation around which all the scenes, characters and whole creative strategy is built. The video script is a planned blueprint that gives a structure to the idea and the creative thought process. Stepwise progress of video scenes, sinking character dialogues, fixing time durations, creating emotional objectives, everything comes under script writing.
It gets very important to write the best script for the business idea to be conveyed in video form. The script should be elaborative enough, time-bound and should meet the final purpose of your video. Video scripts are created keeping in mind that even the layman could understand the information provided. Clarity of message without complications, conversational tone, and concise key points make video script winsome and impactful.
3 steps for writing that wonderful script
To get a rough idea about the problem which needs to be addressed through the script. Briefing with the client gives an idea and rough objective of the video to be produced. Various aspects are established and brief collected acts as a guided map to stay on the path for future developments.
To have a complete idea and direction of the project, writing a script outline is very important for the smooth proceedings. The flow you want to maintain, customer emotions u want to stimulate, climax point and final resolution must be included while writing a script outline.
After getting a clear outline scriptwriting process start. Now the idea generated takes the actual shape in the form of the storyline. Stepwise scenes are created with professionally written character dialogues which will be turned into actual voiceovers. Take the final feedbacks, implement the correction and turn them into real video form with the help of animations, transitions, and voiceovers.
Main features of script writing
The script should be elaborative but short and time-bound.
The written script addresses the problems and gives a satisfactory solution.
Clarity of the message to be conveyed to the targeted customer.
The idea should reach the resolution with the message conveyed.
Call to action
The viewer should be motivated to use CTA so you can enjoy new leads.
Speak in a language that your audience understands and weave a script that sounds natural and engaging.