With the changing time lot of customers reading habits have been shifted more towards watching videos, everyone wants to read less and watch more.
Cisco has projected that more than 80% of all Internet traffic will be video by 2021.
It is getting harder and harder for the consumers to decide what to buy or not, due to the fierce competition and ever-evolving products consumers are confused to show loyalty for a particular brand.
Explainer Marketing videos are strong engagement asset which creates great curiosity and connectivity with the customers. In the search of the product or service when the visitor reaches the business site, explainer video embedded on the home page serves as a seasoned sales representative explaining business offerings in a few seconds or minutes. Satisfactory information builds strong confidence with the visitor and stays on the site longer.
Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
Videos on the homepage play a great role in the increase in visitor's average time spent on the website. Businesses without videos lack this opportunity to have engagement and interaction with the site visitor and receive an elevated bounce rate on their site.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Source: (https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics)
Companies are creating videos to rank high and boost search engine traffic. Video is helping businesses in more growth, monthly unique visitors and more page views.
Compelling video with a great amount of information carries the capacity of solving tough technological concepts and innovative ideas that no other marketing tool can do.
What videos you can post on your homepage?
With the different goals and tactics in mind, multi-solution videos can be designed as per requirements of the businesses which should be posted on the homepage are:
With the different goals and tactics in mind, multi-solution videos can be designed as per requirements of the businesses which should be posted on the homepage are:
- Product demo videos
- Offering videos
- Testimonial videos
- Message videos
- Training Videos
A Marketing explainer video on the home page solves major queries of the visitors and communicates the value with them much more easily than a plain picture.
Consumers get more knowledgeable about the product or service and they know exactly what they are purchasing.
Consumers get more knowledgeable about the product or service and they know exactly what they are purchasing.