The presence of video on the website homepage or landing page stimulates SEO rank and helps to gain more traffic towards your site. Videos make viewers stay longer on the site and create the possibility of more brand engagement and sales.
According to Forrester Research, it is 50x easier to achieve a page 1 ranking on Google with a video.
Source: (https://go.forrester.com/blogs/09-01-08-the_easiest_way_to_a_first_page_ranking_on_google/)
Video embedded in the website gets the 11,000-to-1 chance of making it onto the first page of google results. By comparison, there was an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results — giving each text page about a 500,000-to-1 chance. So the chances are already high.
62% of Google's universal searches include video.
Businesses can imagine the modern customer is more towards watching than reading and steep incline towards information gathering and sharing is coming from videos only.
80% of the searched video results come from the Youtube video platform.
While searching any keyword on Google, Bing, MSN or any other search engines, search engines have also started showing videos on the search page itself. More emphasis of search engines on videos has created a new opportunity for businesses to rank high.
To take full advantage of the search engine, optimize your online videos by incorporating the following tips to rank better in Google:
- Insert important keywords into your video file names, video titles, descriptions, and tags.
- Host your videos on YouTube, and embed YouTube video links on your website.
- Use Google video sitemaps so that it will be easy for Google to discover the video content on a specific page.
- Link your website with all social media video posts.
Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.
Source: (https://www.mistmedia.com/)
Make a great video marketing strategy for your brand and enjoy the Google top rankings. A great amount of traffic is diverted towards the business landing page as it acquires top ranking within the first page of Google. Leverage this opportunity to be recognized among the world's best performing brands.