Infographics is about solving problems and providing appropriate solutions.
Infographics are a visual format for the display of key content and give a creative perspective to communication by effortless integration of text and visuals. Effective visual communication involves two key components – data visualization and visual literacy.
Data visualization
Data visualization is the form chosen to convey the “information.” Creative representation of information and data by using visual elements in pictorial or graphical formats. Communicating information clearly, efficiently and enables users to see information visually.
Visual literacy
Visual literacy is the ability to read, interpret and understand the information from the visual images or graphics. Visual literacy includes visual language, visual thinking, visual perception, and visual communication.
The process of creating infographics follow a few basic steps which need to be considered before drafting a unique infographic for your business.
Data visualization is the form chosen to convey the “information.” Creative representation of information and data by using visual elements in pictorial or graphical formats. Communicating information clearly, efficiently and enables users to see information visually.
Visual literacy
Visual literacy is the ability to read, interpret and understand the information from the visual images or graphics. Visual literacy includes visual language, visual thinking, visual perception, and visual communication.
The process of creating infographics follow a few basic steps which need to be considered before drafting a unique infographic for your business.
4 Steps of infographic designing
- Idea Clarity
What is the goal of Infographics?
How to present better?
What will be the storyline?
Ask a few questions and try to find the answers to them before starting the project. Define a specific set of foundational guidelines that will act as a baseline for the infographic designing. Exact clarity of what to be included and what not be included will help sorting critical information and initial preparedness will avoid future distraction. Try to resolve all the issues beforehand like information gathering, data requirements, storyline, and color schemes before going to the designing part.
The collected information needs to be compressed, data accuracy must be maintained, the storyline must convey the message to the users and overall infographics must stimulate the user for certain actions.
Infographics are a way of communication, that explains everything without talking.
- Concise Content
Only valid and important points should be part of the infographics. Created graphics shall relate to the audience and all the information and data figures should be grabbed from reliable sources. Avoid clutter or information overload and try to compress all the important information in sets. Organize the information provided and create the designs that no space is wasted and everything is intact.
- Useful information
Provided information should be useful enough and should solve the specific queries of the viewers. With a defined purpose and relevant content, an infographic should avoid distortion and help the viewer to be more knowledgeable. - Accurate data
Explicit data makes infographics more effective and trustworthy. Data values must be the right and should be presented in a consistent and unambiguous form. To generate long term loyalty customers should be fed with the right information and accurate data figures.
- Structured flow
Easy flow of information and accurate data clears the purpose of the business to the viewer or visitor. Processes and information should be nested logically, designed infographic must control the overall storyline and push the viewer to take desirable action in favor of business. Clear purpose avoids confusion and information shared in the infographic stays in the loop with design elements. Arrangement and organization of interrelated infographic elements manifest a well-defined sequence that makes the infographic appealing and easy to digest.
- Styling and visualization
Consider these useful tips before designing infographics
Infographics can hold immense data, information, and marketing content artistically without beating around the bush. Modern styling with the use of stylish fonts, bright colors, and appealing graphics appease everyone in touch and grabs people's attention not only with the topic content but with the visual images too.
- Minimal design
The goal of infographics is to communicate the message clearly with visual and informational elegancy. With the visual focal point, content should stand out with minimum distraction of infographic elements. Space usage, color palettes, quality charts, design elements, everything should relate to each other without ambiguity. - Creative patterns
Shapes, figures, maps can be used to make the infographics more pronounced and attractive to the viewer. The simplicity of the design elements and accurate information makes infographics distinguishable. - Font usage
Use the fonts which are wider known and recognized like Times New Roman, Arial, Calibri. Though stylish fonts can also be the part but it is advised to consider typefaces which are more readable and clean. - Aesthetics
No clutter, appealing colors, creative design elements satisfy the viewer's eye and capture his attention immediately. The design should be attractive without being obtrusive and simple without being boring. Infographics attempt to simplify the layout by displaying only what is relevant and ensure a great user experience.
- Useful information
Infographics are remarkably provoking as well as attractive.
Infographics are the best content form that prompts the customers to perform certain actions like sharing on social media platforms, actual purchase or contact the business directly. Infographics acts as a guide to the user, enhance the perspective of the traditional content and encourage them to grasp the message directly without hiccups.
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