Logo guarantees permanent imprint on human minds.
A logo is the face of the organization, acts as a first impression and guarantees permanent imprint on human minds. Logos should have distinctive and descriptive characteristics. Logos should be crafted intelligently by keeping marketing and organizational aspects like values visions and future strategies in mind.
Pre-made logo designs created by free tools cannot give your brand or product that appreciation or recognition you are seeking; brands need their own unique innovative logo designs that are custom created with a strong message or idea behind their creation. Have you ever thought how the big brands like Apple, Mercedes, Yamaha have created their logos, they have put their time effort and money to create something futuristic and highly memorable which connects with their audience and make them loyal too.Logo designing concerning printing
Logos must be high resolution and detailed illustrations that can be stretched or reduced to any size required. Logos should always be created keeping in mind the printing aspect. Cluttered logos with lots of graphic elements stuffed lose their aesthetics and readability while printing small jobs like business cards, logo embroidery on caps, t-shirts or other marketing collateral used in communication. Logos should be simply unique and highly memorable, busy logos designs should always be avoided if not a necessity.
The versatility of usage and clarity of the message should be considered while creating a brand logo. We create highly professional logos that are print perfect, give instant recognition and establish a great relationship of your brand with the target audience.
Logo encourages people to explore more about your brand and brings confidence among them. Acts as a business representative and is used in business cards, marketing collateral's, brand identity material, reports, on the website and all other promotional materials.
Below are the six attributes of the successful logo designs
- Unique
Exclusive logo design just for your brand. Don't compromise with the ordinary logo with the regular feel, to win the customer create the best distinctive logo that will grab the attention of everyone and create a spark of inspiration. Startups with unique logo designs have shown much more business growth as compared to the ones with common logo designs. Created logos should differentiate your brand from the competition and appropriately justify your brand offerings too. Original designs created specifically for your business only and not copied from others makes your brand distinctive.
- Recognizable
Logos should be descriptive in nature and shall engage the audience without confusion. Customers should be able to differentiate your brand and its offerings from the competition easily. “I recognize this logo, this logo is of that brand”.
Logos create a great association with the user and also helps in maintaining and creating loyalty for the brand. If customers recognize brand logos than definitely, the brand is having a fair chance to be part of the customers buying decision.
- Memorable
Logos that stay in mind forever and are unforgettable. Logos need not be full of unusual elements, many colors, and different shapes. Even the big brands like Nike, Apple are having the simplest of logos that are black and white. Though other factors like product quality, promotions, pricing, etc. also drives brand growth but logos, they are the impactful winners and helps businesses in every aspect.
- Futuristic
Even the big brands have moved ahead with time and have intelligently improved and morphed their brand logos to be in pace with the future, take the example of "Nike" they have rapidly changed their logo's colors, tag-lines and aesthetic improvement with time. Can we imagine brand Nike without its “Swoosh logo” or Apple without its “Half bite apple logo”? Logos are designed with powerful concepts behind their creation, to generate engagement, curiosity, and strong connections with the audience.
- Versatile
The versatility of usage and clarity of the message should be considered while creating a brand logo. Logo designs shall work across various mediums and communication platforms. Online media to offline media, created logo design should be adaptable to any format. From the smallest printing of business cards to the biggest billboard printing quality of the logo shall always be the same and no distortions should occur. Logos embroidery is done in caps, t-shirts, logo stamps are created, logos are embedded in videos and websites hence the logo should be versatile, print-ready and clutter-free.
We create highly professional logos that are print perfect, give instant recognition and establish a great relationship of your brand with the target audience. Contact us