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Lovely couple using digital tablet while cooking meal
When it comes to video marketing jargon like long-lasting impressions, high customer engagement, more viewer attention starts coming in the mind and why not videos are doing exactly that. Video marketing is elevating towards a steep growth and near in future will take over every content form. Video is most-watched, liked and socially shared content form on the web. Businesses have incorporated video marketing strategies in their brand plans and consistently creating creative content to engage and retain customers.


The following stats are verifying the value of video marketing in 2019 and the future, checkout:
By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

Source: (https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics)


Traditional media like TV ads, Newspaper ads are declining as more and more traffic is driving online and online video ads can be of great success.


YouTube reports mobile video consumption rises 100% every year.

Source: (https://www.insivia.com/50-must-know-stats-about-video-marketing-2016/)


Rise in mobile video consumption has given businesses fare chance to be visible to potential customers’ smartphones wherever they are.


64% percent of consumers make a purchase after watching branded social videos.

Source: (https://tubularinsights.com/sponsored-content-q2-2017-report/)


A video posted on social media platforms are getting a great response and are leading into direct futures conversions and product sales.


Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Source: (https://www.insivia.com/50-must-know-stats-about-video-marketing-2016/)


If positive imagery is established with the help of a great storyline than the brand offerings stay in the memory for a long time and help in actual buying decisions.

Social media is booming and video is turning into the most potent content. With the emergence of innovative video marketing platforms businesses are finding more opportunities to connect with their audiences globally.



Over 500 million (half a BILLION) people are watching videos on Facebook every day.

Source: (https://www.forbes.com/sites/tjmccue/2017/09/22/top-10-video-marketing-trends-and-statistics-roundup-2017/#4a471a707103)


Time spent watching video on Instagram is up more than 80% year over year.

Source: (https://business.instagram.com/blog/welcoming-two-million-advertisers/)

Mobile video statistics

With the accessibility of smartphones and high-speed internet, 90% percent of consumers watch videos on their mobile devices only.

Studies shows that:


Mobile shoppers are 3x as likely to view a video than desktop shoppers.

Source: (https://ppcprotect.com/video-marketing-statistics/)


92% of mobile video viewers share videos with others.

Source: (https://ppcprotect.com/video-marketing-statistics/)


90% of Twitter video views happen on a mobile device.

Source: (https://www.slideshare.net/AdelieStudios/adelie-studios-top16videomarketingstatistics2016-56658453/2-Adlie_Studios_Copyright_2016_All)


World of video marketing is growing and your business has an equal opportunity to grow with it. Problem-solving informative quality content will give your business enormous growth. Stick with video marketing strategy it will serve long.

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