The world knows you by your name, your friends, family members or office colleagues call you by your name. What if you don’t have any name, your parents forgot to give you a name. Consequences will be people cannot call you, cannot reach you and cannot add you to their network. You will be a complete mystery without a name.
So is your business, business without a name cannot start, cannot grow and cannot register. Your business needs to be called by some name and that name will be used in conversation and communication with the rest of the world.
What is Domain name? A domain name is a name chosen by the business to establish in the online world. A domain name looks like www.mybuisness.com and acts as a unique address for the search engines and visitors. Your unique domain name helps your business to have an online presence and public recognition. Choosing a domain name can make or break your business objective, careful thoughts and consideration are must while choosing your domain name or website address. The online world will identify your business with your domain name and it will be like a physical address to reach you.
Domain name structure Your website address is formed with the combination of various elements, for example, http://www.mybuisness.com
http:// HyperText Transfer Protocol-application protocol that makes the web work. It is a command that instructs or defines how the information will transmit between visitor browsers and website servers.
When http is combined with SSL (Secure Socket Layer) it turns into https. The https is more secure and only encrypt information is sent between browser and server. You must have heard about hackers or internet pirates, SSL certificates or Https protect the privacy of the visitors like his passwords, payments, and other useful information. It is advised to have an SSL certificate for your website address and make it secure.
SSL (Secure Socket Layer) - Protects and encrypts the information sent across the internet
www World Wide Web is the collection of resources/information available of all the users all over the internet in HTML format and accessed via HTTP.
Business name With what name your business will be called in the world, choose the best one for you and register that name so that no other can take it from you.
Extension (TLDs) Domain extensions were originally used to categorize domain names and are the suffixes or last part of a domain name. There are various extensions to choose from, consider your business offerings before choosing something fancy as your domain extension. Top-level domain (TLDs) / Domain name extensions refer to the last part of a domain name or the segment that comes immediately after the "dot"(.) symbol.
Four elements i.e. 1) http:// 2) www 3) name 4) Extension (TLDs) collectively in a sequence makes your web address or domain name.
We assume that up to here you have got a clear idea of what is a domain name and how it is structured. Choosing the right domain name holds equal importance as your product or service and the relevant domain name will also be a contributing factor to your success or loss in the future.
Consider these tips to choose a perfect domain name for your business
Choose a creative / brandable name Don’t go for generic names like insurance.com or books.com or computer.com, these domain names are universal and do not entice the customer's mind. Also, these names are already swept by someone way before. It could also be possible that these generic names are on a bid by their owners and if you are desperate to buy, you can purchase those domain names but they can cost you heavy.
Domain names are the foundation of your online business. Think something unique yet simple name that will stand out from the crowd and will give an extra edge over your competition. Imagination is the only limit, don’t restrict just with the business keywords, create a new virgin name for your brand with a good hook.
Take an example of GOOGLE, there is no such word in the dictionary but with the creative and imaginative thoughts, marketers have created this name (Google is the most popular search engine as well as the most visited website globally). Yes, there can be a storyline behind that name like “How this name came up or what was the thought process while deciding and finalizing the domain name” and the storyline can be conveyed to the targeted people easily through your business communication or marketing.
Use relevant domain name extensions / TLDs (Top-level domain) TLDs are mainly classified into two categories:
.com (traditional and used by almost every commercial business)
.net (used by network providers or technology companies)
.org (most suited for government organizations or institutions)
.info (knowledge and information provider are common users)
There are country specific domain extensions and useful for doing local businesses in restricted demographic areas like Italy (.it), USA (.us), UK (.uk), India (.in)
More creative domain names like
.agency, .media , .realtor, .music etc. are used by the specific users as per their business requirements
Do you know
1) .com is the widely used TLDs and holds the top position than other extensions on the internet.
2) There are approximately 1,508 available domain name extensions (TLDs).
3) The popularity of the .com extension can be measured with the fact that is used by approx. 43% of all websites.
Though other TLDs like .org, .net, .info, etc. are also successful and used by many major brands. Still, it is suggested to have an extension which suits your business needs and meet your overall goals.
Avoid using hyphens, numbers Hyphens or numbers on your website can be misconceived by the people.
Let's take an example
As a company we are putting great marketing efforts and have created a buzz but still we are not able to get new and unique visitor.
It is assumed that hyphens and numbers can be a problem and maybe people are misunderstanding your web address or domain name.
- web-site.com can be easily conceived as a website.com
- website9.com can be easily conceived as a websitenine.com
There is always a fair chance that we people either forget to put hyphens or spell the numerals, so avoid these options if possible.
Easy to type and easy to pronounce - No complexity What about this domain name “Lockeequeell.com”, no matter how much scholar someone is in English literature, it is guaranteed that this domain name will always be misspelled.
Easy to Type
It is good to find the name which is creative and catchy but never uses the words which are hard to type. Whatever digital device is in your hand, we need to type something to search for something. If the domain name is that complex and chaotic how the people will be able to type or spell it correctly.
Easy to Pronounce
Find the name which can be easily pronounced and dictated without any difficulty. No one uses big words in everyday speaking.
Remember Apple firm introduced Macintosh Computer but soon the name is shortened to Mac and all the models launching nowadays are called mac or iMacs (short names for the big names, so that they are easily remembered or easily pronounced).
Choose a name that can be in the daily dialog of the customers and trigger free advertising. Sometimes products/services, domain names do not need money to spend on marketing, they have promoted themselves from the word of the mouth. Easily spelled, typed and pronounced domain names will enjoy more growth and more visitors as compared to complex names.
Easy to remember, memorable domain names Top of mind awareness and recall of your domain name brings out the possibilities of actual purchases and long term revenue. Easily remembered domain name will be the customer's first and foremost choice to perform some action in favor of the brand. It's like unaided brand awareness and stays for a long time in the memory. Easy to remember domain name can prove as marketing tactics that attract leads, get referrals and retain customers.
In total, there are approximately 333.8 million domain name registrations worldwide.
Make sure to choose the exceptional domain name that will elevate your success, as it is very much possible to be lost in the crowd. Catchy domain names can stand out on their own and appeal to the people's senses.
Use niche keywords - Better for SEO If customers want to purchase apples online, then he will perform a search on the search engines with the keywords like fresh apple, red apple, apple online and more related phrases. If you are having the apple business so the right domain name for your apple business will be
www.freshapples.com or www.freshappleonline.com or other possible combinations.
Using niche keywords that describe your business can optimize your search engine ranking and will act as an SEO keyword. Use keyword tools like Google Keyword Planner to find the best and relevant keywords for your domain name.
Consider taking the short name Short names that are simple, unique and predictable are the better choice than long domain names. In a nutshell, brief and concise names are easy to remember, easy to type and easy to spell.
Domain length - Most common and widely acceptable domain length is 3 to 12 characters.
Example - yahoo.com, msn.com, bing.com, facebook.com
Take help for finding the best domain name Thesaurus
The site will help you find different words with the same meaning (synonyms) and similar words. Quick definitions and descriptive alternatives will help you find numerous options with their easy meanings. You can have a thesaurus book or reach www.thesaurus.com.
Domain name generators
You can find various combinations of domain names with the help of these tools and will get great ideas instantly which is not possible in general. These tools also suggest and generate popular domain names by adding words at the beginning or end of the keywords. You can use www.nameboy.com, www.godaddy.com.
Thinking out of the box, out of the world to bring solutions that are unique and different. Human minds are capable of performing great creative initiatives, create a domain name that will separate your business from others and is one and only.
Research various organizations and competitor's domain names, collect information about the ideas and concepts behind their names. Put yourself and your team at work to squeeze important facts and figures from the competition to take further action.
If the name is finalized then buy it immediately More than 6 billion searches are occurring every day on the search engines. Every year millions of businesses and domain names are being registered. So there is a chance that what domain names or extensions you have liked or finalized for your business is liked by other people also. Don’t put things on hold for later actions buy the domain name and make them your own.
- Short and easy domain names sell fast
- Domain names are inexpensive and can be registered for 1/5/10 years
- One domain name is registered to one person only
Get secure by registering other main TLDs / Extensions Initially, you have bought a domain name with your preferred TLDs or extension like website.com. But do you know that other extensions like website.info, website.org, website.net, and other extensions are still available for sale and any other business or your competitor can buy that?
To protect your brand and to be on the safer side it is considered to buy a few more extensions that relate directly to your existing domain name.
Choose the best domain name for your business, think creatively to find out the best name for your business. Take the help of the above tips and surely you will succeed in your endeavor.